Eric Hirshberg
Eric Hirshberg

Description:

Eric Hirshberg, CEO of Activison Publishing, Inc., reveals the latest innovation to the Skylanders franchise with Skylanders Trap Team on April 23, 2014, in New York. Skylanders Trap Team, launching on Oct. 5, 2014 in North America in the newest video game in the popular Skylanders franchise. Skylanders Trap Team reverses the magic of bringing toys-to-life with a ground-breaking innovation that allows kids to pull characters out of the digital world into the physical world. (Photo by John Minchillo/Invision for Activision/AP Images)

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